This is an auction for WIRED FOR THOUGHT: HOW THE BRAIN IS SHAPING THE FUTURE OF THE INTERNET by Jeffrey M Stibel.

"In this age of hyper competition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in WIRED FOR THOUGHT, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel shows how exceptional companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness."

ABOUT THE AUTHOR: Jeffrey Morgan Stibel is a brain scientist and serial entrepreneur who has helped build and grow companies such as NetZero, Juno, Classmates.com, United Online, Interland, Website Pros, Autobytel, The Search Agency, Edgecast, and BrainGate. He is currently President of Web.com, which helps entrepreneurs launch and grow their businesses on the Web, and serves on academic boards for Tufts University and Brown University.

Hardback 2009.

202 pages.

Very good condition.

The cost of shipping is $6.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

Payment within seven days, please.