Mighty Ape is based and operated within NZ.

Winner of Canstar Blue - Online Retailer PriceSpy Shop of the Year

‘The voice of reason for a generation of… mums and dads' – The Guardian

Wildly popular parenting expert Dr Becky Kennedy shares her groundbreaking approach to raising kids in a way that feels good. Over the past several years, Dr Becky Kennedy—known to her followers as ‘Dr Becky'—has been sparking a parenting revolution. Millions of parents, tired of following advice that either doesn't work or simply doesn't feel good, have embraced Dr Becky's empowering and effective approach, a model that prioritises connecting with our kids over correcting them.

From reward charts to time-outs, many popular parenting approaches are based on shaping behaviour, not raising humans. These techniques don't build the skills kids need for life or account for their complex emotional needs. Add to that parents' complicated relationships with their own upbringings and it's easy to see why so many of them feel lost, burned out, and worried they're failing their kids.

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