100 Posters That Changed The World

Condition: BRAND NEW ISBN: 9781911641452 Author(s): Colin T. Salter Format: Hardcover Language: English Year: 2020 Publisher: HarperCollins Publishers Pages: 224

Description: A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama. Classic posters from the last 300 years and the stories behind them.Posters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreadingthe word, but a poster could be tightly targeted by its location.Organized chronologically,A‚ 100 Posters That Changed the WorldA‚ charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21stA‚ century.As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances.The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19thA‚ century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication.In the West it was used to sell products A? in the East it was used to sell regimes and control behaviour.Along with historic moments in poster evolution,A‚ 100 Posters That Changed the WorldA‚ charts the most impactful designs of the last 300 years A? images that communicate a message whether commercial or political, images that sell