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Description
Principles of Marketing 6e By Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value - creating and capturing it - drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Paperback, 2015, 512 pages, very good condition. light crease in cover
No drop shipping from overseas. Fast shipping from Auckland! Happy combine shipping!
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| Courier NZ Non Rural for the First Auction | $7.00 | |
| Courier NZ Rural (RD) for the 1st Auction | $11.00 | |
| Combined with One Postage Paid | $0.00 | |
Seller does not allow pick-ups
Payment Options
Pay instantly by card, Ping balance or saved bank account.
NZ Bank Deposit