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Samsung S90D 77" 4K Smart OLED TV

NQ4 AI Gen2 Processor - Feel the full power of AI in 4K Our NQ4 AI Gen2 Processor creates an breathtaking 4K experience. Powered by 20 AI neural networks, upscaling technology optimises* picture and sound into a 4K experience when you use streaming services, play video games or watch live sports. And with unique technologies like perceptional colour mapping and OLED brightness booster, you watch in stunning brightness, colour, contrast and detail.

Performance compared to 2024 QLED Q70D

• Viewing experience may vary according to types of content and format.
• 4K AI upscaling may not apply to PC connection and Game Mode.

OLED - Deep blacks, clean whites, and vivid colours Samsung's unique OLED expresses deep blacks, clean whites and a full range of vivid colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and full of vivid colours.

OLED HDR+ - Powerful brightness and deep contrast in every pixel Experience powerful brightness and a deep range of contrast*. Our NQ4 AI Gen2 processor analyses each scene to provide maximised brightness and contrast, as each pixel with OLED HDR+ brings even minor details to light.

• The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Samsung Tizen OS - Upscale your entertainment with Samsung Tizen OS Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Xbox Game Pass*. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

• Xbox Game Pass subscription and compatible controller required