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Bestselling author and six-time WWE champion Chris Jericho shares twenty of his most valuable lessons for achieving your goals and living the life you want- jam-packed with fantastic stories and the classic off-the-wall- laugh-out-loud Jericho references hes famous for.No Is a Four-Letter Word distils more than two decades of showbiz wisdom and advice into twenty easy-to-carry chapters. From developing a strong work ethic thanks to WWE chairman Vince McMahon- remembering to always look like a star from Gene Simmons of KISS- adopting a sense of perpetual reinvention from the late David Bowie- making sure to sell himself like his hockey-legend father Ted Irvine taught him- or going the extra mile to meet Keith Richards (with help from Jimmy Fallon)- Chris has learned countless lessons during his decades-long career. Now- in the hope that those same principles might help and inspire his legions of fans- Chris has decided to share them while recounting the fantastic and hilarious stories that led to the birth of these rules. The result is a fun- entertaining- practical and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word- youll discover that you might have what it takes to succeed as well ... you just need to get out there and do it. Thats what Jericho would do....