Bigger Isn't Always Better The New Mindset for Real Business Growth By Robert M. Tomasko

Hardback, 2005, 262pages, very good condition

"You want your business to grow. But don't confuse growth with expansion. To be sure, increased size can be an important component (or fortuitous by-product) of business success, but companies that expand too much, too quickly, or too myopically may soon find themselves too big for their britches. What, then, is real growth? Simply put, it's progress, and it is based on moving the business beyond the self-imposed limits that have come to define and constrain it. Good "growers" know that true success is fueled by imagination, not by a stream of mergers, stock price manipulations, or clever accounting. These individuals share seven characteristics that enable them to foster real, sustainable growth. "Bigger Isn't Always Better" reveals these traits, why they are effective, and how to apply them in your organization. The book shows how successful companies and growers: know where to look; know what they want; tell the truth; create tension to generate forward movement; win hearts and minds; master momentum and bounce; and know when to let go, and share the wealth. Distilling a decade of research and personal interviews on three continents, author Bob Tomasko illustrates the seven traits with examples from companies - large and small, well known and less so - that have profited through innovative strategies that focus on genuine growth opportunities instead of the appearance of growth.

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