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Description
Business Analytics Author: James R. Evans
Product Details: ISBN: 9781292095448 Format: Paperback Pages: 656 Dims (mm): 204 x 254 Pub Date: 28-04-16 Pub Country: United Kingdom Condition: NEW
Description: For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
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Four fortnightly interest-free payments.
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