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Description
This item has FREE SHIPPING to any address in NZ
NOTE: Item will ship from our US warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-10 working days.
Co-Create
Condition: BRAND NEW ISBN: 9781250103024 Author(s): David Nour Format: Hardcover Year: 2017 Publisher: St Martin's Press
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That's the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.In Co-Create, David Nour makes the case that co-creation leads to Market Gravity(TM), a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It's the sense--backed by tangible metrics--that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That's the power of co-creation.
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