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Description
Digital Business and E-Commerce Management Author: Dave Chaffey
Product Details: ISBN: 9780273786542 Format: Paperback Pages: 712 Dims (mm): 195 x 265 Pub Date: 29-08-14 Pub Country: United Kingdom Condition: NEW
Description: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
- Proud to be a NZ based bookseller and employer since 1999
- All our books are brand new and are supplied to us "per order" from their publisher
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| For one or more items | $3.90 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
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Four fortnightly interest-free payments.
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Questions & Answers
Digital Business and E-Commerce Management
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