Innovation Management and New Product Development Author: Paul Trott

Product Details: ISBN: 9781292133423 Format: Paperback Pages: 672 Dims (mm): 189 x 246 Pub Date: 12-09-16 Pub Country: United Kingdom Condition: NEW

Description: Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition * Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. * Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. * New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex(R) * New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice Online resources available at http://www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor's Manual for lecturers. Aimed at students taking courses in business studies and management, as well as non

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