This item has FREE SHIPPING to any address in NZ

NOTE: A handling time of 2-4 business days applies for all orders. Once shipped, delivery takes 1-5 working days.

Services Marketing: Concepts, Strategies, & Cases

Description: Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services.' Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

Condition: BRAND NEW ISBN: 9781285429786 Author(s): K. Douglas Hoffman Format: Hardcover Language: English Year: 2016 Edition: 5th Publisher: Cengage Learning Pages: 480

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

About Us: The Nile New Zealand is your one-stop location for books, movies & music.

Over 7 million items to choose from; Great prices; free shipping anywhere in New Zealand; 1 working day responses to any email queries;