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Practical Strategy: Structured Tools and Technique by Geoff Coyle

ISBN: 9780273682202 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 336 PUBLICATION DATE: 6.11.2003 DIMENSIONS: 244mmX189mmX18mm 634grams

DESCRIPTION: Practical Strategy is ideal for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book's uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. An exciting range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested.About the AuthorGeoff Coyle is the Visiting Professor of Strategic Analysis at the School of Management at the University of Bath."Coyle has produced an important contribution to the task of strategic thinking. This text is an excellent blend of analytical techniques and worked examples, grounded in a diversity of worlds, from business to public and military services. It is accessible on a number of level, and so offers something valuable for most business schools."Lez Rayman-Bacchus, Senior Lecturer in Strategy and e-business, London Metropolitan University"This is an impressive work, based on its author's rich experience. The book provides an organised methodology for strategic problem solving with examples and guidance. Its coverage of a broad range of decision-making contexts makes it suitable as a main text for modules on strategic decisio

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