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Marketing Research: An Applied Orientation by Naresh Malhotra

ISBN: 9780136094234 PUBLISHER: Pearson Education (US) FORMAT: Paperback PAGES: 936 PUBLICATION DATE: 11.09.2009 DIMENSIONS: 276mmX215mmX30mm 1674grams

DESCRIPTION: This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

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