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BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Breakout Strategies for Emerging Markets by Sheth, Jagdish N.
ISBN: 9780134434957 PUBLISHER: Pearson FT Press
PAGES: 256 PUBLICATION DATE: 23.06.2016 DIMENSIONS: 22.86 x 16 x 1.78 centimetres
DESCRIPTION:
- Real strategies, tactics & solutions for succeeding in emerging markets now* Attract non-consumers and upscale current customers* Reflect local culture, tradition, and preferences across your business* Make your products easier to find, buy, and use* Strengthen your brand and deliver on your brand promises* Engage and serve all your stakeholders* Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide-attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They've been developed the hard way: through the experiences of pioneers who've learned from mistakes and listened to their customers. This book's brand stories reflects these winning strategies. You'll learn from high-profile leaders like Gillette, Levi's, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat-and from great companies you'll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You've never had an opportunity this enormous. Nobody has.
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Breakout Strategies for Emerging Markets
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