BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse

International Business by Alan M. Rugman

ISBN: 9780273760979 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 800 PUBLICATION DATE: 10.05.2012 DIMENSIONS: 260mmX195mmX28mm 1480grams

DESCRIPTION: International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

• If using business address pls use PO Box as do not use courier
• No returns on wrong items purchased
• Orders after the 12th Dec cannot be guaranteed for Xmas
• In stock with supplier, dispatched from our warehouse