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More than 6 -000 words and phrases that make the difference between -yadda-yadda-yadda - and copy that sellsLooking for a better way to say -authentic? - Words That Sell gives you 57 alternatives. How about -appealing? - Take your pick from 76 synonyms. Youll even find more than 100 variations on -exciting. - Fully updated and expanded - this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail - online - or in person.More than 75 lists of powerful and persuasive words and phrases - including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words - confusing words - pretentious phrases to avoid - and more Rogets is fine for writing term papers and letters to the editor - but when it comes to the business of writing copy that translates into sales - there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention:No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * Youll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft Clinchers to win over your customer:Reap the benefits today * Dont miss out! * No risk now - no risk later! * You can do it! You be the jud...