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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Essentials of Marketing Research, Global Edition by Naresh K. Malhotra
ISBN: 9781292060163 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 432 PUBLICATION DATE: 19.06.2014 DIMENSIONS: 276mmX219mmX17mm 918grams
DESCRIPTION: For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
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