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Description
The 7 Key Principles of Successful Small Business by Roger Brooksbank. Published 1999.
If you are currently involved in running a small business, as an owner-operator or as a senior manager, of if you are starting your own business, then this book has been written especially for you.
The Seven Key Principles of Successful Small Business Marketing is an encyclopedia or practical advice and ideas to help your business grow.
It covers the seven key areas critical to marketing success for any small business, including: how to develop the personal qualities of a successful owner/manager; how to build a customer-driven company; how to formulate a winning marketing strategy; how to generate more sales leads; how to sell more effectively; how to build relationships with your customers; and how to monitor and control your marketing effort.
Roger Brooksbank, BA, MBA, PhD is currently Senior Lecturer in Marketing at the University of Waikato, and has over 15 years' practical sales and marketing experience in the UK. He holds a PhD in Strategic Marketing.
Paperback, 133 pages. Book is in good condition - light wear to the cover.
Pick-up possible from Spreydon - near to Barrington Mall.
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| NZ Post Nationwide - includes RD & PO Boxes | $3.00 | |
| Pick-up available from Christchurch City, Canterbury | Free | |
Payment Options
Pay instantly by card, Ping balance or saved bank account.
Four fortnightly interest-free payments.
Cash, NZ Bank Deposit