This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Sales & marketing
- View the relisted item
Other listings you might like
This listing has No photo
Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
International Marketing by
ISBN: 9781488611162 PUBLISHER: Pearson Education Australia
PUBLICATION DATE: 7.10.2016
DESCRIPTION: Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking into Australia. By keeping local business students and their future careers in mind, Fletcher and Crawford make it easier to identify with and apply the concepts. The text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation. Each chapter analyses a range of firms operating in ever-changing international markets, including small and medium scale enterprises (SMEs) and local subsidiaries of multinational enterprises (MNEs). The new 7th edition has been comprehensively updated and features a remarkable range of new, in-depth case studies, industry highlights and diverse business examples that bring the subject to life.
- If using business address pls use PO Box as do not use courier
- In Stock with our supplier shipped from our NZ Warehouse
- Stock image only. Actual cover art may differ
- No returns on wrong items purchased
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
Nationwide | $5.00 |
Seller does not allow pick-ups
Payment Options
Pay instantly by card, Ping balance or saved bank account.
Four fortnightly interest-free payments.
NZ Bank Deposit, N