This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Sales & marketing
- View the relisted item
Other listings you might like
Description
Market Research in a Week Author: Judy Bartkowiak
Product Details: ISBN: 9781473608023 Format: Paperback Pages: 128 Dims (mm): 135 x 198 Pub Date: 05-05-16 Pub Country: United Kingdom Condition: NEW
Description: Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have. Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitativ
- Proud to be a NZ based bookseller and employer since 1999
- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
For one or more items | $3.90 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
Seller does not allow pick-ups
Payment Options
Four fortnightly interest-free payments.
Pay Now, NZ Bank Deposit