"Slippers: Service and Selling" by Mark Blumsky with Neil Miller.

What the plumber taught the Mayor about business.

Using his own experience in NZ politics and as a shoe store owner, he also brings in other industries and examples in this readable book.

BLURB

What makes a business successful or not? Mark Blumsky shows how a defining point of difference in the way we treat customers can turn an ordinary business into a very successful one. He uses examples to show how you can identify your point of difference, and then implement it.

Using the starting point of the plumber who always wore slippers in his customers houses, and what that meant, Mark goes through his own experience with this concept, as a shoe store owner, and a local body politician. He brings in other industries and examples in a simple, readable book that gives any business operator a way to develop their own point of difference.

Slippers is a New Zealand book for New Zealand businesses and entrepreneurs wanting to corner the market in their chosen industry. It is also a tool you can use in your day-to-day life, either in the workplace or in your personal life.

Paperback, 2009, 160pages, very good condition

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