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Description
Marketing: a Snapshot Author: Fredy Valenzuela
Product Details: ISBN: 9781486009275 Format: Paperback Pages: Dims (mm): x Pub Date: 25-11-13 Pub Country: Australia Condition: NEW
Description: "Marketing: A Snapshot" is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1. Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students' critical thinking and problem solving skills. For marketing courses which focus on creating a marketing plan.
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- All books are brand new and are supplied to us from their publisher for each Trade Me order received
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
For one or more items | $3.90 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
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Payment Options
Four fortnightly interest-free payments.
Pay Now, NZ Bank Deposit