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The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That s the point of it. So- what do you want to achieve following your communication? Do you want someone to answer yes ? Do you want to improve your relationships? Do you want people to understand exactly what you re talking about- first time? Whatever you want to achieve- you ll need decent communication to get there- and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular- The Snowball Effect is packed with short- rapid fire sections complete with visuals and special features to help us get serious results from our communication. The Snowball Effect explains how to: Persuade people to say yes more quickly- more often Enjoy your job more because you ll be calling the shots for a change Remove the communication frustrations you feel all too often Get more done- more quickly because you re getting people on your side faster (these techniques have saved people at least one month every year)....