FORD IN NEW ZEALAND - Putting the Car Before the Horse.

HARD COVER - LIMITED EDITION 230 PAGES - FULL COLOUR $49.95

As the name suggests, this is as much a social history as it is a motor history. When it comes to the Model T Ford, that car changed how New Zealand society functioned.

This story is told in a limited-edition release, recounting the arrival in New Zealand of the Ford brand between 1904 and 1934. It is an amazing tale.

Thoroughly researched, this book is packed with facts. We have forgotten that, in the mid-twenties, roughly half the cars in New Zealand were Fords - about 30,000 of them! Every second car was a Ford! The Ford changed our lives like no other - in the same way that, a century later, the digital age has changed our lives.

So much of the Ford history - and New Zealanders' desire for the motor car - is rationally explained in this limited-edition book. Published just in November this year, this book is selling fast - if you want to read the tale, you'd better be in quick because this book is selling fast (and I mean, really fast).

A wonderful Christmas gift packed with New Zealand history - and our relationship with Canada, Britain and Australia.

Published by New Holland Publishing. This limited, first-edition book is available in every Paper Plus store in NZ, and in most other good bookshops.

IF YOU BUY HERE, YOU ARE BUYING A SIGNED COPY DIRECT FROM THE AUTHOR.

Images shown are shots of the page proofs from the printers.