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Description
Delivery takes approximately 7-12 business days.
This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.
Hands-On Social Marketing Author: Nedra Kline Weinreich
ISBN: 9781412953696 Format: Paperback Number Of Pages: 328 Published: 27 September 2010 Country of Publication: US Dimensions (cm): 27.9 x 21.7 x 1.8 Description: Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.
Completely revised and updated, the Second Edition includes:
- Material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done.
- A new case study has been added to reflect current trends.
- More on the emotional component to marketing.
- More in-depth information on communications theory has been added
- More on ethics has been added
- More on current channels (social networking sites, online gaming, entertainment education) has been added
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Returns Policy: 30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.
Customs Charges & Duties: Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.
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