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The 5 Paths to Persuasion
Author: Robert B. Miller

ISBN: 9780749449940
Format: Paperback
Number Of Pages: 240
Published: 3 May 2007
Country of Publication: GB
Dimensions (cm): 23.5 x 15.7 x 2.4
To succeed in today's business world of tough and fast
decision-makers, how a statement is made can be more
important than what it says. Even the best ideas face
resistance and rejection, as all too often people make
the mistake of focusing solely on the content of their
proposal and giving little thought to the way they will
deliver it. In a two-year survey, customer research
experts Robert Miller and Gary Williams studied 1,700
executives and discovered that good ideas are not enough;
to make any sort of impact they must be delivered
effectively. Their findings reveal five different types
of decision maker: Charismatics; Thinkers; Sceptics;
Followers; and Controllers. Looking at each group in
turn, this book shows how to negotiate successfully with
each group in order to achieve maximum business
advantage. Whether it be a proposal or a business plan,
The 5 Paths to Persuasion unlocks the secrets of
persuasion that are necessary to present any kind of idea
successfully and profitably.

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