This is a special order book which means longer delivery times. Shipping for this item is FREE, please allow up to 6 weeks for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes. Condition: BRAND NEW ISBN: 9781440308185 Format: Coiled wire bound Year: 2012 Publisher: Adams Media

Description: An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

• Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
• Forge relationships with the myriad stakeholders that affect your business
• Empower your team to access their creativity and innovate with integrity