By Len Anderson. In Dust Jacket sl edge wear but sound, First edition 1974 in an edition of 6000 copies, frontispiece, end papers, Black and White Photographs, illustrations, 176 Pages, Published By Pictorial Publications Ltd Hastings. A Very Good Copy. 'Throughout The East Coast is more than a history of an influential and successful stock and station agency and mercantile firm, which for close on a century has served the province of Hawke's Bay and Poverty Bay. It is also the story of two remarkable men, Frederick Williams and Nathaniel Kettle, commercial pioneers whose names live on in the company they established. Their quite dissimilar skills and personalities were complementary to an extent that the firm of Williams & Kettle Ltd was quickly able to earn the respect of the business community both in New Zealand and overseas, and the confidence of the rural community it set out to serve. This is a company history which traverses entertainingly the years of good fortune, of disaster, and of commercial adventure. A host of personalities associated with the company through the years live again as the story of the company unfolds against a background of provincial history, of shipping, of finance, land settlement, livestock and wool marketing, and general merchandising'