Sport Management Principles and Applications

"Sport Management: Principles and Application Second Edition" provides a comprehensive introduction to the practical application of management principles within sport organisations, ideal for all students studying sport management at an introductory level. It presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport. Structured in two parts it: offers an introduction and explanation of the structure of the sport industry; covers the fundamental management issues unique to sport including: strategy, human resource management, leadership, finance, marketing, governance and performance management. Each chapter has a coherent learning structure complete with international case studies and accompanying online lecturer and student support material which: presents a conceptual overview of the focus for the chapter; presents accepted practice supported by specific organisational examples at the community, state/provincial, national and professional level, these organisations will include examples specifically from the UK, Australia and New Zealand.

Paperback, 2nd edition 2009, 317pages, creases in cover (not in the stock photo), contents in very good condiiton

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