Vision & values
Thousands of Kiwis visit Trade Me every day. These are our vision and values we use to guide the work we do.
Every day Trade Me is visited 1.9 million times by an average of 650,000 Kiwis. We understand that our future depends on continuing to be relevant, useful, trusted and offering value to our members.
Trade Me vision
Our vision is to be the place 'Where Kiwis look first'.
We want to be the first place that Kiwis look when searching for a job, a rental property, their new house, or new car. The first place Kiwis want to work and where they go first to buy and sell new and used items.
Trade Me values
Alongside our vision, we have four values that guide our behaviour and sum up what’s important to us.
The Trade Me values – what’s important to us.
To help us keep our values front and centre, each one is represented by an avatar. This is our Values Squad – Aroha, Ed, Tem, and Richie.
Our customers are at the heart of what we do. They're part of our community and we’re part of theirs. We understand how they tick. We deliver them things that are valuable, empowering and easy to use.
Aroha always shows our customers some love.
Hunger like Ed Hillary
Like Sir Edmond Hillary, we’re ambitious but humble. We deliver. We love learning and we relish taking on challenges. We take risks, and we’re not afraid to learn from failure.
Ed is never scared of a challenge.
There's no 'I' in Trade Me
There is collective strength in the diverse strands of what we do. We get a kick out of achieving things together. We're united, but not afraid to challenge each other. Meet Tem.
Tem is always there to help a teammate out.
Don't be a dick
We’re straight up, transparent and we do the right thing. We cherish individuality and treat people with respect. And we maintain a healthy sense of humour. Our avatar Richie embodies this value.
Sometimes it’s tough to do the right thing, but Richie keeps us honest.