Feature article

How to write a job ad that attracts the right candidates in New Zealand (with template)

Writing a job ad that gets results takes more than a basic list of duties. Here is your step-by-step NZ guide.

Trade Me Jobs
Last updated: 30 September 2026 | 6 min read

What makes a candidate read your job ad?

The key elements every job ad needs

1. A clear, searchable job title

2. A strong introductory hook

3. Clear location and working arrangements

4. Direct responsibilities (4-6 bullet points)

5. Must-have requirements vs nice-to-haves

6. Compensation, perks, and a direct call to action

Why pay transparency attracts better applicants

Ready-to-use job ad template for NZ hirers

Common mistakes that drive candidates away

Frequently asked questions about writing NZ job ads

Do I have to include salary in a job ad?

How long should a job ad be?

What's the difference between a job ad and a job description?

How long do I need to advertise a job for an AEWV?

Ready to attract top talent for your team?

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