Advertisers advice

How to write a job ad that gets the right people applying

A great job ad should reach the right people and give them a reason to hit apply. Here's how to write one.

Trade Me Jobs
Last updated: 17 July 2026 | 6 min read

Start with a title people actually search

Sell the role, don't just describe it

Great candidates are out there, and your job ad needs to reel them in

Put the pay in

Say what the job actually involves

Split the must-haves from the nice-to-haves

Formatting is key to a great job ad

Keep it inclusive and legal

Format it so it's easy to scan

Post it and manage the responses

Author

Trade Me Jobs Trade Me Jobs
Trade Me Jobs Content Writer