Feature article
Why January is the golden month to sell your car
New year, new buyer. Listings get 17% more views in January. Sell your car faster and start 2026 with cash in hand.
Last updated: 16 January 2026
If you’ve been thinking about parting ways with your vehicle, now is the time to act. While most of Aotearoa is busy perfecting their BBQ technique or heading to the beach, savvy sellers are getting their listings live on Trade Me.
January isn't just about New Year resolutions; it’s one of the best times of the year to find a buyer. Here is why you should list your car for sale this month.
The January jump in views
Data doesn't lie. On average, vehicles listed in January receive 17% more views than other times of the year.
After the Christmas rush settles, people have a bit of breathing room. Whether they’re scrolling under a beach umbrella or planning their commute for the year ahead, there are more eyes on our motors site in January than almost any other month.
More eyes, faster sales
The logic is simple: more views lead to more enquiries. When your listing gets 17% more attention, you’re far more likely to find 'the one'—that perfect buyer who’s been looking for exactly what you’ve got.
More interest creates a sense of urgency. Instead of your car sitting on the driveway for weeks, a high-traffic month like January helps you move from 'for sale' to 'sold' much faster.
Start the year with cash in hand
Selling in January means you can head into the new year with a tidy sum in your bank account. Whether you’re looking to upgrade to a newer model, downsize to an EV, or just want some extra cash for your summer adventures, getting the job done early sets you up for a great year. List your vehicle now
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