Package products and upgrades
These products and features are included in our marketing packages and are designed to put your property listings and brand in front of more buyers and potential sellers.
Position in search results
Elevate your listings to the top spot of search results with Platinum.
Being higher in search results reminds new and existing buyers to view the property, and helps to build brand familiarity with potential sellers.
Recent research shows that familiarity was one of the top determining factors for a vendor when choosing a salesperson to list with^. Position your brand as the market expert in the area, and showcase your vendor's property, by elevating your listings to the top of relevant search results with a package.
| Platinum | Gold | Silver | Starter | ||||
|---|---|---|---|---|---|---|---|
| Platinum | Highest position for six months unless sold or withdrawn. | Gold | Below Platinum for six months unless sold or withdrawn. | Silver | Below Platinum & Gold (above Starter). | Starter | Below Platinum, Gold & Silver (above Base). |
Rotations to the top of search
Drive higher engagement from your listings with automatic rotation to the top of your package’s search position. Being seen early and often is the key to building listing views, watchlists and enquiries.
Search results rotation
| Platinum | Gold | Silver | Starter | ||||
|---|---|---|---|---|---|---|---|
| Platinum | Weekly (above Gold). | Gold | Weekly (above Silver). | Silver | 1x, second week (above Starter). | Starter | 1x, second week (above Base). |
Note: Only applicable when a search is sorted by ‘Featured first’.
Large listing card
Large, eye-catching photos and branding make a listing stand out within Trade Me Property search result pages.
Large listing card in search
Available on the Platinum, Gold, and Silver Package for 6 months (unless sold or withdrawn).
Medium listing card
Steal the spotlight from Base listings, with more branding and a larger property image.
Medium sized listing card in search results
Available on the Starter Packages.
Note: Large listing cards are for 6 months, or until listing is sold/withdrawn. Then card is moved to a medium.Search carousel
Appear at the top of relevant search results in a carousel on desktop.
Search carousel
Email alerts
195,000 members view property listings from saved search emails per month.**
Email alert listing cards
When users save a property search and sign up to receive email alerts, they are notified of new listings that match their search criteria. They can choose when to receive email alerts (daily, or 3 days, or weekly emails).
Drive more engagement to your property listings with the most prominent position in email alerts*.
*Note: listings displayed in email are limited to 50.
Video and large images
Property listings with video & 3D tour get 41% more page views and 29% more watchlist adds on average compared to listings without*^.
Video & photos
Showcase the property’s best features by adding a video to your property listing page to increase buyer engagement. Simply upload the video to YouTube, and enter the URL or content key into your listing management system, or via Trade Me directly, and we'll ensure it appears on your listing page.
Embedded videos and the largest, high resolution, full width images for your listing page and gallery are available to:
Homepage banner
Generate more buyer interest and enquiry by placing your brand and property listing on the Trade Me Property & homes.co.nz homepages.
Homepage recommendations banner
Be one of the first properties buyers’ see on the homepage.
We'll feature your listing on the Trade Me Property & homes.co.nz homepage banner where we target property seekers searching for properties similar to yours, based on their recent search behaviour.
Available on Platinum Packages only.
Nearby suburbs banner
Extend the reach of your listing further.
Search results recommendations banner
We’ll target potential buyers and sellers looking at suburbs nearby based on their search criteria, on the new recommendations banner located at the bottom of relevant search results to reach a wider audience.
Available on Platinum and Gold Packages only.
Global Property Network
Platinum & Gold listings are published automatically on six property portals around the world to reach international buyers.
Reach overseas buyers
International property portals include:
Your listings will gain additional visibility beyond New Zealand, with access to new markets that generate more than 1.8 million visits and 11.8 million page views per month on average*.
Unlock a world of opportunities and attract overseas interest to drive enquiry for your property straight to your inbox to get the best result with Global Property Network.
Social Boost
Platinum & Gold listings are boosted automatically across Instagram & Facebook in the initial days of the campaign to launch the listing to market.
Key benefits:
Audience Extension
You can add Audience Extension to a Platinum, Gold or Silver Package to reach active buyers and sellers across Facebook, Instagram and Google webpages for two weeks leveraging Trade Me data.
Audience Extension
Drive even more active & engaged property seekers to your listings
Audience Extension is a marketing solution that enables you to reach Trade Me Property’s active buyers and sellers across Facebook, Instagram and Google webpages for two weeks.
By leveraging the power of Trade Me data, salespeople are unlocking an additional 987 clicks back to their listings and gaining more brand exposure with an additional 33,000 impressions on average with Audience Extension***.
Enhance your Platinum, Gold or Silver listings with Audience Extension today. Learn more.
Sources:
^Property buyer & seller market survey, March 2023
** Trade Me Property, Google Analytics, saved search email statistic across all property categories, July 2021.
*^* Trade Me Property site statistics, Residential For Sale category, 1 Apr to 30 Jun 2023
**Realestate.com.au data, average for period for 1 Jan 2023 - 31 Mar 2023
****Audience Extension, average aggregated Facebook and Google Display Network
statistics over a two week period, Feb 2023 - Aug 2023.
