Property marketing packages

Increase your property’s chance of success in front of Aotearoa’s largest property audience by leveraging the best marketing solutions.

Property buyer & seller market survey, Mar 2023 | 2, Perceptive research, Jun 2023

Get more eyes on your listing with a package

Increase your property’s chance of success in front of Aotearoa’s largest property audience* by leveraging the best marketing solutions.

2, Trade Me Property site stats, residential for sale, average listing performance, Jun - Jul 2023.

Sales tools

Download vendor-facing collateral to include in your presentations

Compare our top packages

Let's take a look at what's included in each package

Please note that from 1 December 2023, Platinum will rank higher than Gold & weekly rotation shifts for Platinum & Gold will begin.

Until that time, Platinum and Gold will continue to hold equal ranking, with Platinum's rotation to the top of search occurring 11 times and Gold's 5 times.

From 1 Dec 2023, Platinum ranks higher than Gold & weekly rotation shifts for Platinum & Gold begin.

All Platinum, Gold & Sliver packages also:

Get access to Audience Extension.
Appear at the top of relevant search results in a carousel on desktop for one week.

Compare packages

To compare the benefits of each package, download our package features e-book for more info.

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Platinum Package

Unrivalled marketing for maximum results

Be the first listing buyers see on the homepage

Vendor benefits:

One of the first property buyers see - the only package to appear on the Trade Me Property & homes.co.nz homepages.
Maximum exposure for their property in front of Aotearoa’s largest property audience - gets 4,500 listing views on average***.
Gets the word out further - boosted across Instagram & Facebook in the initial days of the campaign to let active buyers know their property is on the market.
Attracts international buyers - Their property is published on six property portals around the world to reach international buyers & attract overseas interest.

Overshadow others in your suburb

Your listings appear on the Trade Me Property & homes.co.nz property homepages and sit at the top spot of search results* with the largest branded listing card to get maximum exposure in front of homeowners and buyers.

*Please note that from 1 Dec 2023, Platinum will rank higher than Gold & weekly rotation shifts for Platinum & Gold will begin. Until that time, Platinum and Gold will continue to hold equal ranking, with Platinum's rotation to the top of search occurring 11 times and Gold's 5 times.

Largest listing card with three photos to showcase your listings best features

Platinum gets the best result for your vendor

Watch video: Josh Phegan, Real Estate Trainer & Coach, shares insight on how to present your vendor's property in the digital world & the benefits of Platinum.

Josh Phegan on Platinum

Platinum gets the most eyes on your listing, drives competitive buyer behaviour & interest for your listing to get the best price for your vendor.

Gold Package

Superior marketing for great results

From 1 Dec 2023, Gold listings will also appear in the nearby suburbs banner

Vendor benefits:

High exposure for their property in front of Aotearoa’s largest property audience - gets 4,000 listing views on average.***
Gets the word out further - boosted across Instagram & Facebook in the initial days of the campaign to let active buyers know their property is on the market.
Attracts international buyers - Their property is published on six property portals around the world to reach international buyers & attract overseas interest.

Be recognised by homeowners

Your listings sit high in search results with great branding for your agents & office to stand out in front of homeowners and buyers as the experts.

From 1 Dec 2023, Gold will rotate to the top of search results weekly below Platinum

Silver Package

High quality marketing for strong results

Silver listings appear at the top of relevant search results in a carousel on desktop

Vendor benefits:

Strong exposure for their property in front of Aotearoa’s largest property audience - gets 3,300 listing views on average.***
Large listing card in search results to stand out - boosted back to the top once in the second week.

Starter Package

Appear above Base listings in relevant search results

Steal the spotlight from Base listings, with more branding and a larger property image

Products included in your Starter package:

Medium sized listing card
Position in search results is below Platinum, Gold & Silver and above all Base listings
Position in email alerts is below Platinum, Gold & Silver and above Base listings
Rotates closer to the top of search once in the second week

Audience Extension

Enhance your Platinum, Gold or Silver Package to drive even more active & engaged buyers to your listings

Leverage Trade Me audience data to reach active buyers

Audience Extension is a marketing solution that enables you to reach Trade Me Property’s active buyers and sellers across Facebook, Instagram and Google webpages for two weeks.

By leveraging the power of Trade Me data, salespeople are unlocking an additional 987 clicks back to their listings and gaining more brand exposure with an additional 33,000 impressions on average with Audience Extension*^.

For more info on how Audience Extension works and how to book, click here.

Suburb Ownership

Increase your brand presence in your local area with Suburb Ownership

Maximise your online brand presence in front of sellers searching in your local area with Suburb Ownership:

Own at least 50% of ad views with top in-search display ad placements within your chosen suburb search results.
Highly targeted advertising campaign using Trade Me data.
Elevate your brand in search, generate interest and drive traffic towards your website or Trade Me agent profile.
Be present on all devices including desktop, mobile web and app.

Display Advertising

Reach Aotearoa’s largest property audience* beyond your listings

Drive engagement and enquiries for your developments and/or properties as well as maximise your brand exposure on Trade Me Property with display advertising.

It’s the ultimate tool to complement your marketing package and extend your reach beyond your listings, through strategic audience targeting in the New Homes and Residential for Sale categories.

Research shows 9 out of 10 Kiwis search on Trade Me Property*** Display advertising allows you to access these key audiences at different stages in their path to purchase, accelerating enquiries and sales by driving traffic and engagement to your website.

How it works:

We build a highly targeted advertising campaign using Trade Me data. We’ll work with you on targeting requirements, campaign timings and budget.
Banners appear to your key audiences across the New Homes and Residential for Sale categories, as well as follow users as they browse the rest of Trade Me.
Ads are purchased on an ‘impression buy’ (impressions are the number of times your ads are displayed).
Your ads will feature on all devices including desktop, mobile web and app.

For more info on how Display Advertising works and how to book, click here.

Pricing info

Get in touch

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Sources:

*Similarweb June 2023.

2 Perceptive research, June 2023.

^^Trade Me Property site statistics, residential for sale, average listing views, Jun - Jul 2023.

**Property buyer & seller market survey, March 2023.

*^ Audience Extension, average aggregated Facebook and Google Display Network statistics over a two week period, Feb 2023 - Aug 2023.

***Trade Me Property site statistics, residential for sale, average listing views, Jun - Jul 2023.