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First home buyers hit a record 29.5% market share

Falling prices, plenty of listings and low-deposit lending are helping more Kiwi than ever onto the property ladder.

Kelvin Davidson
Last updated: 5 November 2026 | 4 min read
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First home buyers have hit a record 29.5% market share, with experts calling it arguably the best time to buy in decades. A buyer's market is creating opportunities with lower prices, more listings, and greater choice.

Key factors include available low-deposit lending and the use of KiwiSaver for deposits. As a result, buyers are getting more value, with standalone houses now making up 76% of their purchases nationwide, helping more Kiwis get onto the property ladder.

Prices down, listings up: the buyer’s market in action

From Whangārei to Winton, first home buyers are everywhere

Paying a bit more, but getting a lot more house

What’s helping first home buyers get in?

“Arguably the best time to be a first home buyer”

Author

Kelvin Davidson Kelvin Davidson
Chief Property Economist, Cotality