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How a $23 million Lotto jackpot influences Kiwi search behaviour on Trade Me Property
Trade Me data reveals Kiwi engage in luxury window-shopping when Lotto jackpots
AI summary
When Lotto jackpots are high, Kiwis start dreaming on Trade Me Property. Ahead of a recent $23 million draw, searches for properties over $10 million surged by over 40%, with page views jumping 50%.
This isn't just window-shopping; users actively prepare for a win. Watchlist adds for these luxury homes skyrocketed by over 200%. Searches for features like "waterfront" also spiked, showing a clear shift from practical searches to aspirational shortlisting as Kiwis manifest their potential winnings.
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