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How a $23 million Lotto jackpot influences Kiwi search behaviour on Trade Me Property
Trade Me data reveals Kiwi engage in luxury window-shopping when Lotto jackpots
AI summary
When Lotto jackpots exceed $20 million, Kiwis flock to Trade Me Property for luxury window-shopping, shifting from practical searches to aspirational browsing.
Data from a recent $23 million draw shows searches for $10 million+ homes surged over 40%, while watchlist adds for these properties skyrocketed by more than 200%. Search behaviour also changed, with terms like "waterfront" spiking as users actively shortlisted dream homes, demonstrating a clear shift in online property behaviour.
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