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How a $23 million Lotto jackpot influences Kiwi search behaviour on Trade Me Property
Trade Me data reveals Kiwi engage in luxury window-shopping when Lotto jackpots
AI summary
Trade Me Property data reveals Kiwis engage in luxury "window-shopping" when Lotto jackpots exceed $20 million.
Ahead of a recent $23 million draw, searches for properties over $10 million surged by 40%, with page views up 50%. Watchlist adds for these premium homes skyrocketed over 200%, as users created dream shortlists. Search terms shifted from practical to aspirational, with "waterfront" and "sea view" spiking while "mortgagee" searches declined significantly.
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