Explore
How a $23 million Lotto jackpot influences Kiwi search behaviour on Trade Me Property
Trade Me data reveals Kiwi engage in luxury window-shopping when Lotto jackpots
AI summary
When a large Lotto jackpot is on, Kiwis start dreaming on Trade Me Property. Data shows that ahead of a recent $23 million draw, searches for homes over $10 million surged by 40%.
This aspirational browsing saw page views on these luxury listings jump 50%, while watchlist adds skyrocketed by over 200%. Search behaviour also shifted, with terms like "waterfront" increasing significantly, proving many Kiwis enjoy planning their potential winnings on our site.
Ditching the budget: The $10m+ club explodes
A coastal masterpiece? It pays to dream big
The great Kiwi manifestation
Beyond the bedrooms: The luxury keyword surge
An architectural tour de force with spectacular views to Lake Hayes and The Remarkables, why not?
Author
Discover More
‘I used to run past and watch this massive excavation into the side of the mountain’
After 10 years restoring Chisholm House, a Dunedin family is ready to pass on the historic home.
NZ election 2026 and the property market: Economist Brad Olsen's view
Brad Olsen says the election matters less than you think for homeowners and buyers. Interest rates and jobs matter more.
Search
Other articles you might like
