Feature article

Is winter the secret season for savvy property moves?

Forget spring, new data from Trade Me Property suggests winter could be the unsung hero for Kiwi buyers and sellers.

Last updated: 29 July 2025

AI

AI summary

New Trade Me Property data reveals winter is a savvy time for property moves. A survey shows 44% of buyers are actively looking, while only 14% of homeowners think it's a good time to sell.

This mismatch benefits sellers with less competition and more serious buyers. For buyers, winter offers:

- Less competition

- Potential for better deals

- A true test of a home’s condition

While national prices have dipped, regions like Otago show strong growth, making winter a strategic season.

The winter disconnect: Buyers ready, sellers hesitant

Why winter works for sellers

The buyer's edge in winter

Current market snapshot: Prices and trends