Feature article

Is winter the secret season for savvy property moves?

Forget spring, new data from Trade Me Property suggests winter could be the unsung hero for Kiwi buyers and sellers.

Last updated: 29 July 2025

AI

AI summary

New Trade Me Property data reveals winter is a strategic season for property moves. A survey shows a disconnect: 44% of buyers are keen, while only 14% of homeowners think it's a good time to sell.

Sellers benefit from less competition and more serious buyers, making a warm, dry home stand out. Buyers also face fewer rivals and can better assess a home’s performance in cold weather, potentially securing a better deal. National prices have dipped recently.

The winter disconnect: Buyers ready, sellers hesitant

Why winter works for sellers

The buyer's edge in winter

Current market snapshot: Prices and trends