Feature article

Is winter the secret season for savvy property moves?

Forget spring, new data from Trade Me Property suggests winter could be the unsung hero for Kiwi buyers and sellers.

Last updated: 29 July 2025

AI

AI summary

New Trade Me Property data reveals winter is a savvy time for property moves. A survey shows 44% of buyers are active, while only 14% of sellers think it's a good time to list, creating a key opportunity for those who do.

Sellers benefit from less competition and more serious buyers. For buyers, winter offers:

- Less competition from other purchasers

- Potential for better deals

- A chance to assess a home's performance in cold weather

While national prices have dipped, regions like Otago show strong growth.

The winter disconnect: Buyers ready, sellers hesitant

Why winter works for sellers

The buyer's edge in winter

Current market snapshot: Prices and trends