Feature article

Is winter the secret season for savvy property moves?

Forget spring, new data from Trade Me Property suggests winter could be the unsung hero for Kiwi buyers and sellers.

Last updated: 29 July 2025

AI

AI summary

New Trade Me Property data reveals winter is a savvy season for property moves. A survey shows a key disconnect: 44% of buyers are keen to purchase, while only 14% of homeowners think it's a good time to sell.

This creates an opportunity for sellers, who face less competition and more serious buyers. Buyers also benefit from fewer rivals and can assess a home's winter performance. While national prices have dipped, some regions like Otago show strong growth.

The winter disconnect: Buyers ready, sellers hesitant

Why winter works for sellers

The buyer's edge in winter

Current market snapshot: Prices and trends