Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A recent Trade Me Property survey highlights the trend of 'dream scrolling', with 59% of Kiwis browsing listings for fun, not just to buy. While 95% aspire to own a home, this activity is preferred over dating apps by 55% of respondents.
Key motivations for browsing include:
- Setting future goals
- Finding design inspiration
- Curiosity about how others live
The survey also reveals a 'nosy' side, with 31% admitting to looking up the homes of friends and neighbours online.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
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