Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A Trade Me Property survey reveals ‘dream scrolling’ is a popular Kiwi pastime, with 95% aspiring to homeownership. This trend involves browsing listings for inspiration, goal-setting, or escapism, with 55% of people preferring it over dating apps.
The habit is especially common among younger Kiwis. The survey also found many admit to ‘snooping’ on the homes of friends, neighbours, and colleagues, highlighting a national fascination with property beyond just buying and selling.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
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