Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A Trade Me Property survey reveals 'dream scrolling' is a popular Kiwi pastime, with 95% aspiring to homeownership. For many, browsing property is more appealing than dating apps, with 55% preferring it.
This trend sees 59% of Kiwis browsing homes they can't afford, driven by:
- Setting goals
- Finding inspiration
- Curiosity about others' lives
The survey also highlights a 'snooping' culture, with many admitting to looking up the homes of friends, neighbours, and colleagues online.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
Author
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