Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A Trade Me Property survey reveals "dream scrolling" is a popular Kiwi pastime, with 95% aspiring to home ownership. Many browse listings for fun, with 55% of respondents preferring it over dating apps.
Key motivations include setting goals, finding inspiration, and simple curiosity. The trend is especially strong among younger Kiwis. Many also admit to being "nosy" by looking up the homes of friends and neighbours, with generational divides appearing in dream property types like lifestyle blocks or beach houses.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
Author
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