Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A Trade Me Property survey reveals the rise of "dream scrolling," where Kiwis browse listings for fun, even if they aren't buying. Despite 95% aspiring to own a home, 55% of people prefer scrolling through property over dating apps.
Key motivations for this trend include:
- Setting goals to aim for
- Finding design inspiration
- Curiosity about how others live
The survey also found that 31% of Kiwis are "nosy," admitting to looking up the homes of friends and neighbours.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
Author
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