Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A new Trade Me Property survey reveals 'dream scrolling' is a popular Kiwi pastime, with 59% of people browsing homes they can't afford. This rises to 75% for those aged 18-34.
Motivations include setting goals, finding inspiration, and pure curiosity. The trend is so popular that 55% of Kiwis prefer browsing property listings over dating apps. Many also admit to being 'nosy', looking up the homes of friends, neighbours, and colleagues online.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
Author
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