Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A Trade Me Property survey reveals the popular trend of dream scrolling, where Kiwis browse listings for fun. Despite affordability challenges, 95% of New Zealanders still aspire to own a home.
This trend is so widespread that 55% of people prefer it to using dating apps. Key motivations include setting goals, finding inspiration, and simple curiosity. Many also admit to being "nosy," looking up the homes of friends and neighbours, making property browsing a national pastime.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
Author
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