Feature article

What’s going on for each buyer group at present?

First home buyers, relocators and investors.

Kelvin Davidson
Last updated: 13 February 2025 | 5 min read
AI

AI summary

CoreLogic data shows First Home Buyers (FHBs) dominated 2024, reaching a record 26.1% market share. They benefited from KiwiSaver, low-deposit lending, and a softer market. In contrast, relocators and investors were less active due to low confidence and high mortgage rates.

Looking to 2025, overall sales are expected to rise. Lower mortgage rates are encouraging investors and movers to return, meaning that while FHBs may buy more homes, their market share could decrease.

Reflecting on 2024

First Home Buyers

Relocators

Multiple property owners

Looking ahead to 2025

Author

Kelvin Davidson Kelvin Davidson
Chief Property Economist, Cotality