Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
First Home Buyers (FHBs) reached a record 26.1% market share in 2024, benefiting from KiwiSaver access, low-deposit lending, and a softer market with lower prices.
In contrast, relocators and mortgaged investors were less active due to low confidence and high mortgage rates making cash flow difficult.
Looking to 2025, overall sales are expected to rise. Investors are showing signs of returning as rates ease, which may see FHB market share dip even as their total purchase numbers grow.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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