What’s going on for each buyer group at present?

CoreLogic data for 2024 shows First Home Buyers (FHBs) reached a record 26.1% market share, leveraging KiwiSaver, low-deposit lending, and a softer market. In contrast, relocators and investors were less active due to low confidence and high mortgage rates.

For 2025, overall sales volumes are expected to increase. Investors and movers are likely to return as conditions improve, which may slightly reduce the FHB market share, even as their total purchase numbers continue to grow.