Feature article

What’s going on for each buyer group at present?

First home buyers, relocators and investors.

Kelvin Davidson
Last updated: 13 February 2025 | 5 min read
AI

AI summary

In 2024, First Home Buyers (FHBs) set a new record, making up 26.1% of property purchases, aided by KiwiSaver and a softer market. In contrast, relocators and mortgaged investors were less active due to high mortgage rates and low confidence.

Looking to 2025, overall sales are forecast to rise. A return of investors and movers is expected as conditions improve, which may see the FHB market *share* decrease even as their total purchase numbers grow.

Reflecting on 2024

First Home Buyers

Relocators

Multiple property owners

Looking ahead to 2025

Author

Kelvin Davidson Kelvin Davidson
Chief Property Economist, Cotality