Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
First Home Buyers (FHBs) dominated the 2024 property market, reaching a record 26.1% share. They benefited from KiwiSaver, low-deposit lending, and a softer market. In contrast, relocators and investors were less active due to low confidence and high mortgage rates.
Looking ahead to 2025, overall sales are expected to rise. Investors and movers are showing signs of returning as conditions improve. While FHBs will likely buy more properties, their market share may dip as other groups become more active.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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