Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.

AI summary
In 2024, the property market saw distinct trends among buyer groups:
- First Home Buyers (FHBs) hit a record 26.1% market share, aided by KiwiSaver access and a softer market.
- Relocators and mortgaged investors were less active due to low confidence and high interest rates.
Looking ahead, 2025 sales are forecast to rise to 90,000. As returning investors and movers increase activity, FHB market share may dip from recent highs, even if their total purchase numbers increase.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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