Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.

AI summary
CoreLogic data shows First Home Buyers (FHBs) dominated 2024, reaching a record 26.1% market share. They benefited from KiwiSaver, low-deposit lending, and a softer market. In contrast, relocators and investors were less active due to low confidence and high mortgage rates.
Looking to 2025, overall sales are expected to rise. Lower mortgage rates are encouraging investors and movers to return, meaning that while FHBs may buy more homes, their market share could decrease.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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