Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
In 2024, First Home Buyers (FHBs) set a new record, making up 26.1% of property purchases, aided by KiwiSaver and a softer market. In contrast, relocators and mortgaged investors were less active due to high mortgage rates and low confidence.
Looking to 2025, overall sales are forecast to rise. A return of investors and movers is expected as conditions improve, which may see the FHB market *share* decrease even as their total purchase numbers grow.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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