Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
First Home Buyers (FHBs) dominated the 2024 property market, reaching a record 26.1% share. They benefited from KiwiSaver access, low-deposit lending, and a softer market. In contrast, relocators and investors were less active due to low confidence and high mortgage rates.
For 2025, overall sales are expected to increase. Lower mortgage rates may encourage investors to return, which could see the FHB market share dip even as their total purchase numbers rise.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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