{"short_description": "New & improved construction! /n/n Upgrade your pillow to firm for head and neck support with improved spinal alignment. Wonderfully supportive for your best rest. Perfect for sleepers who prefer a firm pillow with a high profile.","product_info": ["Fill: Microfibre (polyester)","Cover: cotton (japara quality)","Height profile: high (23cm) ","Firmness profile: firm","Suits side & back sleepers","Side gussets for extra support and comfort","Ultra Fresh(TM) anti-microbial treated (inhibits the growth of dust mites, bacteria and mould)","Suitable for allergy and asthma sufferers","Oeko-Tex Standard 100 certified (ensuring no harmful substances)","Arrives vacuum sealed, recovers shape within 24 hours","Includes 1 x standard pillow (48 x 73 cm)"], "product_info_links": [{ "title": "Pair with Luxury Cotton Pillow Protector", "link": "https://www.canningvale.com/luxury-cotton-pillow-protector/" }], "why_love": "This pillow provides extra pressure relief, especially for side sleepers as the firm profile microfibre fill helps to keep the neck and head aligned. A high-loft pillow helps to fill the space between the head and the neck to promote proper spinal alignment. This pillow is also recommended for larger frame bodies.", "care_instructions": "Cold or warm hand wash. Rinse well. Shake after wash to restore loft. Do not bleach or tumble dry. Do not iron. Do not dry clean. Dry thoroughly before reuse or storage.", "images": ["https://cdn11.bigcommerce.com/s-zhuza/products/2450/images/29691/Lux_FM_Pillow_new_Firm_LR_bed__91902.1702268000.1280.1280.jpg", "https://cdn11.bigcommerce.com/s-zhuza/products/2450/images/29692/Lux_FM_Pillow_new_Firm_LR_closeup_1__18676.1702268001.1280.1280.jpg"], "uvp_icons": ["https://cdn11.bigcommerce.com/s-zhuza/product_images/uploaded_images/high-profile.png", "https://cdn11.bigcommerce.com/s-zhuza/product_images/uploaded_images/firm.png", "https://cdn11.bigcommerce.com/s-zhuza/images/stencil/original/image-manager/microfibre-fill-mf-soft-pillow.png"], "featured...