Jonah's Konas XT, lure innovation at its finest! Black Magic NZ's latest innovation in game lures, designed, developed, and tested by Black Magic for kiwi anglers.

A kona face lure, with a scoop face and reverse taper head. Designed to catch fish. Lots of fish. Consistently. The head is made from Black Magic's high tech XtraTuff technology, meaning it won't crack or chip like normal resin heads.

"Fishing for tuna has always been one of my biggest passions ... we wanted to create a lure which stood out from the pack, a lure which swam hard, performed aggressively and erratically, and most important caught fish! And after months of testing, we've absolutely delivered on this" - Jonah Yick.

Innovation isn’t just about choosing a product from a supplier's catalogue and renaming it. To Black Magic, innovation is about idea's, design, development, testing, more development, and more testing; until they reach a point where they are confident it will do as intended. Enter Jonah’s Kona XT...

Black Magic has worked alongside Tasmanian game angling legend, and Black Magic Pro Team angler, Jonah Yick for almost 18 months to bring this lure to life.

The elevator pitch is this - it’s a kona face lure, with a scoop face and a reverse taper head. Its swim style is what we affectionately call erratic. And the best part - it catches fish. Lots of fish. Consistently.

The Head: Like all XT lures, our Jonah’s Kona lure head is made from high tech XtraTuff material meaning it won’t crack or chip like normal resin heads, although it may get the odd ‘badge of honour’ graze as a billfish strikes.

The unique head design gives the lure a pronounced wiggle, not unlike a fleeing bait fish.

Smart VIP Card prices: Some of these deals may be member deals but don't worry, if you don't have yours yet, we will start you up with one for free.

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