Rapala CrushCity

Welcome to CrushCity(TM), a dreamland for every angler, where fish are plentiful, and the action is thrilling. This is the ultimate destination that tournament anglers aspire to and every fishing enthusiast dreams about.

CrushCity(TM) is a collaboration between Rapala(R) and Jacob Wheeler, designed to provide "the soft baits I need to win tournaments," according to Wheeler. Smart Injection Technology(TM) integrates custom blends of color, flake, salt, and scent, strategically placed for the ideal presentation.

The Jerk

The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.

This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current or rod twitch The Jerk will produce the results.

Made utilising T.P.E. material The Jerk is super supple allowing for more movement in the water. The T.P.E material has also been infused with both salt and fish scent increasing its appeal to predators.

With small jerks of the rod tip The Jerk has been designed to dart and twitch during the retrieve using a standard VMC Grip-R Jighead. This technique is very easy and effective on a host of predators. The Jerk is highly versatile and can be worked near the bottom or if rigged on a lighter jighead they can be worked near the surface when a shallow presentation is required. Representing a small fleeing or distressed baitfish or shrimp, The Jerk will work in both fresh and saltwater conditions and the twitchy erratic action is one the predators can not refuse.