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Dick Smith - early days
In 1968, as a young electronics technician with a love for anything with wires, Dick Smith took a leap of faith with a $610 investment to found the Dick Smith brand we know and love today.
In the beginning, Dick focused his energy towards installing and servicing car radios. The following year, his business’ success meant he not only needed a bigger shop, but more shops!
He moved the business to bigger premises. First Atkinson Street, St Leonards, and later Carlotta Street, Artarmon, with a flagship store nearby on the Pacific Highway, Gore Hill.
Alongside the car radio business, Dick opened ‘Dick Smith Wholesale’. It was built to be a playground for electronics hobbyists like Dick himself, and sold a huge array of electronics components to professionals and weekend hobbyists alike. It was hugely successful.
Things were moving fast for Dick, and his brand’s meteoric rise wasn’t about to slow down any time soon.
Dick Smith - 80s expansion in Australia & New Zealand
By 1980, the company had grown to 20 stores and Dick had sold 60% of the company's working share to Woolworths Limited. No less than two years later, he sold the balance to Woolworths who took full ownership of the company, having paid a total of A$25million. Dick Smith continued to add to its network of small ‘main street’ stores in suburbs and regional cities across Australia. Soon you wouldn’t have to travel far to find the iconic yellow-and-black retailer selling all the latest and greatest tech essentials.
Within a few decades, there were hundreds of Dick Smith stores across Australia and New Zealand, including numerous David Jones Electronics powered by Dick Smith stores, Dick Smith Powerhouse super-stores and a Move concept store.
Dick Smith acquired by Kogan
As of May 2016, Kogan acquired the Dick Smith brand name and began taking over operations across Australia and New Zealand.
As Kogan CEO Ruslan Kogan stated on the day of the announcement, “Dick Smith is one of the most iconic retail brands in Australia.”
“I remember as a kid always visiting Dick Smith to look for parts to upgrade my computer. There is a strong history of passion in the Dick Smith community for how technology can improve our lives, and we look forward to helping make it more affordable and accessible for all.”
“We will invest in building and nurturing the Dick Smith community, and honour the great legacy of this Australian business.”
Today, Dick Smith remains a household name synonymous with great value and consumers can purchase the best products at incredible prices from Dick Smith throughout Australia and New Zealand.
delivery was good, product sucks, won't connect to the Internet, reverted back to my previous one. Manuel has nothing in it about connecting to WiFi but not the Internet. Very disappointed
dicksmith was the seller
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dicksmith was the seller
Listing #5705795729Fantastic little boat. My son loves it! Would purchase again.
dicksmith was the seller
Listing #5654971651Prompt attention to sale, thanks. Product as described.
dicksmith was the seller
Listing #5724435970I thought I was buying a tablet not Just the case maybe when advertising you need to make it really clear that you are not selling a tablet. Highly disappointed that I paid that amount of money for a case.
dicksmith was the seller
Listing #5700281114Ordered the Kogan Oscillating DC pedestal Fan. Costs a bit, but then you've a really nice and quiet fan. Happy with the product. Always takes a bit of time with D. Smith before the products arrive.
dicksmith was the seller
Listing #5652699821Great trade. Many thanks.
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dicksmith was the seller
Listing #568938372410/10 for delivery ! Item was delivered before I got tracking details ????
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Listing #5690910353Great product and service
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Listing #5713096152Great trade Highly recommend Would trade again A+++++++
dicksmith was the seller
Listing #5710418299Nice big unit. Great trader.. thank you.
dicksmith was the seller
Listing #5705257929


































