Reduce the pressure on your baby's head. Reduce the risk of Flat Head Syndrome

Research is clear that on the back is the best way for your baby to sleep. It is twice as safe as the side and six times safer than the front. Sleeping your baby on the back is one of the best ways to protect your baby from sudden infant death syndrome.

Some babies develop misshapen, flat or an uneven head shape from too much time spent lying on one part of the head. This is called ‘positional head-flattening’ or medically the term is Plagiocephaly (play-gee-oh-kef-a-lee).

Features: The BABY HEAD SHAPE SUPPORT is made from memory foam with a soft cotton cover for breathability. It can be used in a variety of circumstances when baby is lying flat in the cot, on the floor or in the stroller. Due to the ergonomically designed shape of the BABY HEAD SHAPE SUPPORT it allows your baby to move naturally without any restriction. The Baby Head Shape Support is suitable for new-borns to 4 months of age or until your baby has begun to roll. The BABY HEAD SHAPE SUPPORT is not a regular pillow and does not lift your baby’s head. Instead, it provides gentle cradling to reduce pressure on the skull. White cotton cover included.

Smartfox is a NZ-owned business based in Auckland, with products in stock locally—meaning no unexpected import fees or taxes.