Description
Understanding Michael Porter
Condition: BRAND NEW ISBN: 9781422160596 Author(s): Joan Magretta Format: Hardcover Language: English Year: 2011 Publisher: Harvard Business Review Press Pages: 256 Series: Harvard Business School Press
Description: A‚Â If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking.A‚Â
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Understanding Michael Porter by Joan Magretta - Hardcover
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