Brand Licensing For Dummies

Condition: BRAND NEW ISBN: 9781394290178 Author(s): Steven Ekstract Format: Paperback Year: 2025 Publisher: John Wiley & Sons Inc Pages: 256

Description: Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. BrandA‚ Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can\t fulfil any requests to sell items for less than the listed price.