Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Re-listing a property that didn't sell requires a fresh strategy. Expert trainer Josh Phegan advises refreshing the campaign with new photos, videos, and cosmetic updates like styling or painting. A great agent will use a strong marketing mix and proactive buyer matching to find new potential buyers.
Being realistic on price is crucial for success. To build buyer confidence, it's also wise to provide professional quotes for any known property defects, ensuring a smoother process the second time around.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
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