Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Expert Josh Phegan shares tips for successfully re-listing a property that previously failed to sell. A great agent is crucial for a fresh start.
They should refresh the marketing with new photos and videos, highlighting key features. Consider cosmetic updates like styling or painting. If there are known defects, provide professional repair quotes to reassure buyers.
A good agent will also proactively match buyers from other campaigns to create competition and build trust through clear communication and a solid plan.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
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