Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Re-listing a property that didn't sell can be successful with the right strategy. Agent trainer Josh Phegan advises a fresh approach, starting with new photos and videos to refresh the campaign and highlight previously missed features.
A great agent will justify the price with recent sales data and proactively match buyers from their database. For any known defects, provide a professional quote for repairs. A new agent should build trust with a clear plan and excellent communication.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
Authors
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