Feature article

How to revive a property that didn’t sell first time around

Tips and tricks from expert agent trainer Josh Phegan.

Gill South
Last updated: 7 October 2024 | 5 min read
AI

AI summary

If your property didn't sell, a fresh approach can ensure success. Agent trainer Josh Phegan advises refreshing your campaign with new photos and videos that highlight seasonal features. Consider cosmetic updates like styling and re-painting.

A great agent will have a clear plan, support the price with recent sales data, and use proactive buyer matching from their database. They should also provide professional quotes for any known defects to reassure potential buyers and build trust.

How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?

What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?

Is there any extra documentation the seller and agent should provide to buyers the second time round?

If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?

Authors

Gill South Gill South
Business and property journalist

Josh Phegan Josh Phegan
Real Estate Speaker, Trainer & Coach