Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Relisting a property that didn't sell requires a fresh strategy. According to expert Josh Phegan, a great agent is key. They will create a new campaign with new photos and videos, highlighting seasonal features and using a mix of marketing tools.
Consider cosmetic updates like styling or re-painting to refresh its appeal. Your agent should proactively match buyers from their database and address any property defects with professional quotes to build buyer confidence, ensuring a successful sale the second time around.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
Authors
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