Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Struggling to sell your home? Expert trainer Josh Phegan advises that a successful second attempt requires a refreshed strategy and a great agent.
Your agent should refresh the campaign with new photos and videos, highlighting seasonal features like natural light. Consider professional styling or painting to create a fresh look. They will also proactively match buyers from their database, justify the price with recent sales, and use a mix of marketing to drive interest and competition.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
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