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Pantone’s colour of the year for 2026 could be its most divisive yet
Next year’s colour is...
AI summary
Pantone has named its 2026 Colour of the Year: Cloud Dancer, an ethereal shade of white. It's intended to symbolise serenity and quiet reflection in a chaotic world.
While praised by experts like The White Company for its versatility and calming influence, choosing the right white can be complex. To avoid a sterile look in home decor or fashion, designers recommend incorporating a mix of different textures like wool, satin, or faux fur to add depth and interest.
Controversial? Pantone had not chosen a brown for over a decade, before selecting Mocha Mousse for 2025.
White is alright for soft furnishings (unless you have pets or children, eat food or have sweaty hands).
Ask the expert: How do I choose a white paint?
Soft pastels are a match for the kind of slightly off-white Pantone are offering for next year.
What's in a colour, after all?
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