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Pantone’s colour of the year for 2026 could be its most divisive yet

Next year’s colour is...

Laura Craik
Last updated: 10 December 2025 | 3 min read
AI

AI summary

Pantone has revealed its 2026 Colour of the Year: Cloud Dancer, an ethereal white shade symbolising serenity and a "clean slate".

While praised by designers from The White Company for its calming versatility, the choice is divisive due to its impracticality and difficulty keeping clean. Experts warn that choosing the right white is complex, as undertones can make a space feel sterile. To avoid a clinical look, they recommend incorporating varied textures like wool, satin, or lace.

Controversial? Pantone had not chosen a brown for over a decade, before selecting Mocha Mousse for 2025.

White is alright for soft furnishings (unless you have pets or children, eat food or have sweaty hands).

Ask the expert: How do I choose a white paint?

Soft pastels are a match for the kind of slightly off-white Pantone are offering for next year.

What's in a colour, after all?

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Author

Laura Craik Laura Craik
Journalist